Knowledge Centre

How-to guides and educational resources
March 2, 2020
Dwell Time - What Is It ?

This blog post solves 3 purposes - introduce you to dwell time, tell you why we are talking about it and give some reading materials to follow up on this. I'll try to keep this post as short as I can. GLOSSARY:  Dwell Time : Time spent on site after visiting from an SERP result […]

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February 22, 2020
Decoding Brand Authority

This is 1st part of a 2 part series on Introduction to Brand Authority and Why It Is Important. Stay tuned for part 2.  Edelman 2019 Trust Barometer Special Report studied the behavior of about 16,000 consumers spread across major hubs for products and services. One of the key findings of the report was that […]

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